2 Little Words That Make Marketing Magic

Carnegie said there is only one way to get somebody to do anything: make them want to do it. How do you get clients to compliment you and suggest you to others? By providing them with what they, and all humans, crave: honest and genuine admiration.

Two magic words

The key trick to interacting with people (or customers) is often neglected or forgotten. It's as simple as expressing "thank you" on a regular, personal, and, most importantly, genuine basis. These two words have marketing power because buyers want to feel significant.

Furthermore, saying "thank you" is a polite gesture. However, do not say "thank you" only for the purpose of flattery. It should be sincere. As the renowned Ralph Waldo Emerson once said, "One can never speak from a position of falsehood."

"Thank You" promotes referrals

The unpredictability of referrals may be upsetting. Can you control them? No. Can you affect them? Absolutely.

First, you must provide a useful product or service to clients. (You are already doing this, correct?) However, your continuous attention after you have given the goods or service may leave an even greater impression on them.

Each consumer has a unique degree of satisfaction with your goods and services. However, all clients to whom you say "thank you" feel valued. This may impact whether you maintain a connection with them and get recommendations.

Thank You" by direct mail or email

If you have never utilized direct mail and are thinking about it, establish a thank-you correspondence campaign. If you've utilized direct mail or e-mail but haven't yet issued thank-you letters or emails, now is the time to start.

Your thank-you letter or e-mail to your consumers should be targeted (you know them, they know you), personalized, and effective. It is certain to get a good reaction.

Furthermore, receiving snail mail is a wonderful surprise. They notice your envelope. They assume that this is something for me to evaluate, sign, or worse, a bill. Surprise! They are valued; they are significant. You're the one who tells them this.

Write a thank-you letter or email whenever possible. However, do not send one with an invoice or other communication. Always ship it individually.

Writing a Thank-You Letter or Email

The concept behind a thank-you letter or e-mail may seem easy, but drafting one might be difficult. Here are nine ideas for drafting a successful thank-you letter or email:

1. Keep it short. A half-dozen lines (or less) are plenty.

2. Make it honest. This is vital. If you're not cautious, it might seem odd, even if you're trying to be serious.

3. Start with "thank you. Dear Ms. Johnson (or first name, if applicable): Thank you...

4. Keep the tone warm yet professional. Maintain a pleasant yet professional demeanor.

5. Reinforce positivity. Refresh their memories of a positive part of the relationship.

6. Express your continuing support. If I can assist, please call...

7. End with "Thank you." Thank you again...

8. Use the proper closure. Sincerely, best regards.

9. There is no hidden motivation. Make it a simple "thank you," or else sincerity is compromised.

Remember: Saying "thank you" is an important aspect of developing long-term consumer connections. When you use these two magic phrases regularly, you will see an increase in repeat business and recommendations.